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Rate card Totally Explained
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All the latest news in the worlds of
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Everything about Rate Card totally explainedA rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.
Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay significantly less than this, receiving discounts due to volume, a desire to sell unused space, or other factors.
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